Terrot & Co., established as machinists in the 1860s, transitioned into the burgeoning bicycle industry in 1890, becoming pioneers in two-wheeled transportation. Their innovative approach quickly gained popularity, and they began promoting cycling not just as a means of transportation but as a leisurely activity.One of their early advertisements captures this vision, encouraging couples to embrace the charm of cycling together through the picturesque landscapes of the Dijonnais countryside.